Upbeat Corporate Music for Brand Promos

Every track in this collection has a lead vocal; none are instrumental. All of them come from a single artist, JQ, and the titles carry a (vocal) tag, as in Best Day (vocal), Feelin Good (vocal), Going To The Top (vocal) and Beamin (vocal). That makes the set a fit for brand promos, sizzle reels and launch videos where the song is the message, and a poor fit for videos with continuous voiceover, where an instrumental collection would serve better.

Background music is built to stay under a voice; this set is built to be heard. These are vocal pop rock songs with electric guitars, electronic production and percussion on every track, and the mood tags lean happy and exciting with swagger, sexy, angry and dramatic appearing on a few cuts, so the energy comes from a sung chorus rather than a driving instrumental loop. Use it where the picture is cut to music, such as product reveals, hype reels and event openers, and reach for an instrumental high energy set when a presenter is talking.

The tracks average about two minutes twenty seconds, which is short for pop rock and still gives plenty of material for a 15, 30 or 60 second edit. Because every track is a vocal song, plan the cut around a chorus or a hook line so the lyric lands on your product shot rather than trailing off mid-phrase. The license applies to the finished spot at whatever length you cut it.

An ad agency can license these tracks for a client's campaign; client work and ads are covered. An agency chooses a Commercial plan at the Small Business or Large Business tier, and every track is then cleared for the uses named in that license, including ads, client videos and social. The license issued for each finished spot is perpetual, so a campaign keeps running after the subscription ends, and while the subscription is active you can license as many finished cuts as the campaign needs, billed monthly or annually.

It suits spots where confidence is the message: product launches, culture and recruiting videos, event hype reels, fitness and lifestyle brands, and fast-cut social promos. Happy and exciting are the dominant moods, and a couple of tracks carry a swagger or sexy tag that fits fashion and nightlife brands. The angry and dramatic tags each appear on a single cut, so there is an edgier option for a sports or challenger-brand spot, but the collection as a whole reads celebratory rather than aggressive.