Gritty Blues Rock With Swagger

Nearly all of them. About 94 percent of the collection is instrumental, and most titles say so outright, for example "Easy Rider (Instrumental)" by Fox and The Law, "Poison Apple (Instrumental)" by Shane Tutmarc and "You Like That (Instrumental)" by Midnight Pilot. That makes the collection unusually safe for ad and promo work, where a lead vocal would fight a voiceover or on-camera speech. The few remaining tracks carry vocals or vocal effects.

Blues rock is rock music built on blues forms: riff-driven electric guitar, bent-note phrasing and a stomping, shuffle-derived groove played with rock volume and attitude. This collection is tagged across rock and blues, with indie rock, blues rock, alternative rock and hard rock as the sub-genres, and its reference points are The Black Keys, The White Stripes and Jack White, the retro-rock wing that stripped blues back to guitar and drums. Electric guitar and percussion lead every track.

Tracks average about two and a half minutes, which suits ad and promo editing. Because they are riff-based with prominent drum lines, hand claps and stomps, there are regular downbeats to cut on, so trimming a track to 15, 30 or 60 seconds is straightforward. Start a cut on the riff entry and end on a drum hit for a clean out, and the swagger survives the shortened runtime.

An agency can license this blues rock for a car commercial. Client work and ads are covered under the commercial license tiers, so an agency can license a track for an automotive brand under the Small Business or Large Business tier. Once the spot is finished, that license is perpetual for the specific finished work, and the agency's subscription allows unlimited licensing across other client projects for as long as it runs, billed monthly or annually.

Exciting is the dominant mood, and a good share of the tracks are also tagged angry, so the core is swaggering, high-adrenaline guitar rock for action cuts. A few tracks are tagged sad, chill, dramatic or inspiring, which gives an editor a way to drop the intensity for a reflective beat inside the same sonic world. Sub-genre tags also include southern rock and western, and themes include drinking and seduction, so there is a dusty, bar-room streak alongside the arena stomp.