Black Friday Promo Video Music

About half of this collection is instrumental, and many of those are explicitly the instrumental or underscore edits of vocal songs, which is exactly what a voiceover-heavy sale ad needs. Examples include Channel Surfing Underscore by Cloud Nine Audio, All the Way (Underscore) by Simon Smart, You Like That (Instrumental) by Midnight Pilot and When Stars Collide (Instrumental) by As the City Rumbles Underneath. The vocal originals remain for spots where a hook sells the offer.

Tracks here average about two and a half minutes, noticeably shorter than most song-based collections, but they still need an edit to land at 15 or 30 seconds. The exciting, high energy tagging and heavy use of claps and stomps give you clear downbeats to cut on, and the underscore titles are the easiest to shorten because they were built as beds. If you want cuts that need no editing at all, the 30 Second Music collection is the pre-trimmed option.

It sounds like a sale, not an elevator: exciting and happy are the two dominant moods, followed by swagger, and the sub-genres are contemporary hip hop pop, dance pop, teen pop, indie rock and house rather than smooth jazz. Percussion and electronics lead, electric guitars and keyboards fill, and vocal effects and brass hits appear across a good share of the tracks. The editorial sound references include Depeche Mode, Duran Duran and Gotye, which tells you the retro-pop flavor of the indie cuts.

Sales is the dominant theme, but the same tracks are tagged for travel vlogs, brand videos, product features, fashion vlogs and city life, so they serve any promotion with a deadline or a launch, from holiday shopping campaigns to a spring product drop. Tracks such as Galaxies by MayTrix and The Distance by Bastian are general high-energy beds that happen to work for a countdown, so an ecommerce brand can reuse the collection across its whole promotional calendar.

A license issued for a finished promo video is perpetual for that video, so a Black Friday ad stays cleared long after the sale ends and can be re-run next year without a new license. The subscription itself, billed monthly or annually, gives unlimited licensing while it is active, which is what lets a retailer produce a whole season of spots. Every license covers commercial use, including ads, social and monetized YouTube video.