Commercial Music for Ads and Brand Spots

Around a quarter of the tracks are instrumental and the rest carry vocals, and several are labelled as instrumental edits in the title. Climbing Clouds (Instrumental) by Jetty Rae, Can't Let Go (Instrumental) by Dot Dot Dot and Future (instrumental) by Torches are stripped of lead vocals for use under voiceover, while The Summit by BH, Wild Ride by Jimkata and I'll Be Alright by Beckah Shae keep the full vocal hook. Pick the instrumental for narrated spots and the vocal for montage-led ads.

It is upbeat indie pop and rock rather than anonymous stock filler. Pop and rock make up most of the collection, with indie rock, pop rock, alternative rock, contemporary R&B, new wave and dance pop as the main sub-genres. Electric guitars, percussion and electronic layers lead, and claps, stomps and vocal effects appear across a large share of tracks. The sounds-like tags lean indie electronic, with references to M83, Explosions in the Sky and Jack White.

Product features, fashion and travel vlogs, cooking, shopping and road trip footage are the most common themes tagged across the collection, alongside city life. Exciting and happy are the dominant moods, followed by inspiring, swagger, sexy and love, which covers everything from a bright retail spot to a slower lifestyle brand film. Because pop and rock carry most tracks, it fits consumer, lifestyle and DTC advertising better than corporate explainers or trailer work.

Full tracks average about three minutes, so a 15, 30 or 60 second spot will need an edit rather than a straight drop-in. The upside is that a three-minute pop or rock arrangement gives an editor several sections to choose from, and the frequent claps, stomps and percussion hits give natural cut points. Preview the instrumental edit alongside the vocal so the same song can run in a narrated version and a hero cut.

Client and ad work is covered under a Commercial plan, with license tiers of Individual, Indie Film, Small Business and Large Business; the right tier depends on who the work is for, so check the tier definitions when subscribing. Every track is cleared for commercial use under the license purchased, including broadcast and online ads produced for a client. A subscription allows unlimited licensing during the term and each license remains perpetual for the specific finished spot, so an ad stays cleared after the campaign or subscription ends.