Clients and Partners
Founded in 1846, the AP is one of the largest sources of independent news, focusing on the highest standards of accurate journalism.
The Associated Press Images, AP’s photo licensing unit, is known for providing clients access to the broadest and deepest collection of images for editorial and creative needs. The AP recognized the demand by online publishing for music to accompany their clients’ projects, and those clients had to source their music content from other media companies. Furthermore, in a saturated marketplace the quality of music being offered varied greatly and was not always consistent.
Audiosocket’s premium, culturally relevant roster of music gave The AP’s clients’ access to music that met (if not exceeded) their needs and their standards. By leverging our MaaS technology they combined Audiosocket’s music licensing offering with The AP’s extensive catalog of editorial, creative, microstock photos and video, The AP was able to extend their value as a "one-stop-shop" for all of their customers’ needs.
Lands' End is a global multi-channel retailer designing and selling classically styled apparel for Women, Men and Kids.
Land's End was in need of a way to increase brand awareness around a new product launch. Contest-driven campaigns offered a more interactive way to engage the consumer while leaving an indelible impression.
Running searches for breaking artists that could open for a major headlining act at the House of Blues in target markets as part of a Land's End sponsored series. The campaign was also instrumental in breaking several emerging bands which reinforces the artist's association with Land's End.
This wasn't a budget-driven campaign. It was a campaign driven by music that could reflect the Land's End brand using regional-specific music for different markets. Audiosocket sourced specific bands from its roster to participate in the campaign via live performances.
Animoto is a video creation service that makes it easy and fun for anyone to create and share videos using their own pictures, clips, words and music.
Animoto's technology inspired amateur and professional photographers to create videos by simply uploading their photos and video clips, and creating a story to share by adding words and music. The problem was that the music their customers had access to was not motivating and did nothing to enhance their project.
Audiosocket provided Animoto with compelling music that would inspire the creators and their projects. Audiosocket also had an understanding of the market and worked with Animoto to provide the music at scale.
Vimeo is one of the world's largest creative networks for video, with 12.6 million members and an audience of more than 70MM monthly.
Vimeo is known for its elite online community of content creators. However, there was no clear resource to access quality, pre-cleared music that would be easily accessible and licensed without a lot of "red tape".
Vimeo integrated Audiosocket's MaaS platform into their website. The MaaS API allowed Vimeo's community to search music that wasn't simply standard or "stock". It gave content creators access to original, indie music that amplified their work.
Audiosocket's MaaS technology has set the standard for online licensing of quality music. In the first six months, Vimeo customers were able to stream millions of songs without a glitch, and tens of thousands of licenses have been purchased, a true testament to Audiosocket's incredible roster and leading-edge technology. Our technology team received praise for the innovative technology that has laid the groundwork for the future of online music licensing.
Based in Corona, California, Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages.
Monster Energy's prominent video producer, Will Stroud, struggled to find great music for Monster's active social video strategy on YouTube. Further, Stroud and other Monster Energy producers faced the issue of securing rights to high-quality music that fit within budget, and in a timely manner.
Audiosocket provided affordable, original indie music that enhanced Stroud's videos. In addition, through its MaaS platform, Monster Energy's roster of more than one hundred extreme sports producers were given immediate access to original music for their projects, that eliminated the risk of using music that was not completely cleared for use.
Tongal allows users from all over the world to create video content for brands and businesses and help propel undiscovered talent.
Tongal's creative community produces high-quality content for premier brands through a multi-phased video competition. Tongal's video producers were struggling to legally meet the expectations of using quality music to enhance a brand's campaign due to both a combination of budget constraints and access to quality, brand appropriate music.
Tongal and Audiosocket provided content creators the outlet and tools to collaborate and compete for cash prizes from concept to production for branded videos. Audiosocket delivered a streamlined solution that satisfied the brands' high expectations, and kept in-line with alternative advertising budgets. The merger also gave creators immediate access to music that met the brands' standards.
Audiosocket removes the risk and burden of the legalities and licensing of music for third party content creators like Tongal. Brands like Lego, Hot Wheels, Motorola, McDonald's, Radio Shack, Pepsi, Q-Tips, Barbie/Mattel, Nine West, and Allstate have benefited greatly from this partnership.
Arnold has been ranked as a top 5 global creative agency, and our publically traded clients have tracked 44 points ahead of the S&P 500.
Arnold worldwide is an international ad agency that was seeking fresh, culturally-relevant music for projects for clients including McDonald's and Progressive Insurance. Arnold needed to be mindful of budgets, but did not want to use stock music for the campaigns.
Audiosocket leveraged its depth of experience and hot roster to provide music supervision and licensing for Arnold's projects. We assisted by identifying custom tracks for licensing and buy-out campaigns.
Audiosocket has provided a number of services for brands and agencies, including placing multiple artists and identifying bands and composers for custom television ads. Similarly, Audiosocket has acted as producer on many custom spots, overseeing components such as studio time, mixing, mastering, session players, etc. Because of these standards, Audiosocket is a trusted "go to" source for a number of creatives at agencies such as Arnold Worldwide.